Know your target audience. That’s the first lesson taught in TV news, and one I learned many times since switching to marketing as a career.
Perhaps that’s why this experience, related to my father fighting lung cancer, stands out clearly six years later.
Last night I got what I’ll call an unexpected (and unwanted) delivery. Working late at home on a Friday night, tired and famished, I ordered in.
When my doorbell rang, my stomach greeted the driver with a happy growl and somersaulted over the sweet, savory smell. Yum!
Then I opened the box. There, atop my sandwich, appeared two fliers.
Awkward Laughter 